identity and positioniong It all flows from here. Thats why getting it right is so critical. Your companys identity is far bigger than a clever tagline or a jingle. Its who you are: its not just about what you make or the services you provide but its also about your core values and your mission. Its about how you view yourself, your customers, and your employees. Its about your promise to your now and future clients.
Yes, it must be memorable and it must also ring true for you and your employeesthe company ambassadors-who you need to get behind it. And once established it must be presented cohesively, consistently, and creatively across every marketing venue you employ in your communications plan for maximum impact. And thats where we come in. At design2 well interview you in depth to learn what your business is about and how it operates, who your customers are and what they need. From there well create a unique and powerful identity that reflects who you are and what your business is about and can include: a logo, a tagline, a detailed plan for application of the identity on stationery and business cards, printed materials, sales promotions, advertising, and web site design.